Project Spending: Investment and Insanity

For anyone who has worked in retail, you know that customers have a variety of ideas as to what “expensive” means. Terms like “sale,” “deal,” and “cheap” are all a matter of perspective. When I worked in retail, out of all the people who know what they wanted, there were three general ways to make a purchase:

1) spend whatever amount of money for the best product
2) spend a medium amount of money for a decent product
3) spend as little money possible for a minimum quality product

Though I was always an advocate of getting the best, long-lasting product, as long as people understood what level of quality they were buying, I was fine.

I think these types of people everywhere. When it comes to hobbies, talents, work, and relationships, quality depends (in most cases) on the time and effort put into that activity.

I think project managers can be categorized the same way:

1) those that invest large amounts of costs and resources into producing top quality results
2) those that invest medium amounts of costs and resources for medium quality results
3) those that invest the least amount of costs and resources for minimum quality results

I think it is very important to note that these categories aren’t necessarily ‘good’ or ‘bad.’ Each aspect can be positive and negative depending on the situation. Sometimes, a project’s quality is less important than saving time and money, and, sometimes it’s the other way around. Overall, a manager must have the skill of knowing how to prioritize costs and resources.

Another important thing I learned in my retail experience is that there was one other category of people that stood out among the rest: the person who wouldn’t spend a dime unless it was the best product listed at the same price as the cheapest. The latter was hardest to confront for I couldn’t explain that it was impossible to live up to their expectations.

I think project managers, team members, and executives alike are capable of thinking the same way. These individuals might put in as little effort as possible, yet expect that the project will produce top possible quality. Such expectations are a surefire way of destroying a project. In addition, this obliviousness to reality can further damage the team and even the enterprise because the decision maker can refuse to take responsibility for his or her actions. To Albert Einstein, this would be the definition of insanity: “doing the same thing over and over again and expecting different results.”

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Part 2 – Network Marketing Business – Why You Failed and What You Can Do About It

Most people fail in their Network Marketing business because:

“They perceive the Network Marketing business as being a simple business model that is so easy it requires no special skills or talent.”  
 
People confuse “simple” with “easy”.   The Network Marketing business is a “simple” business model.  After all, how tough is it to share great products with a few people and tell a few others about a business opportunity that could set them free financially for life…particularly when 55,000 people a week are joining some Network Marketing Company looking for extra income and/or a way out of their current situation. 
 
So…how tough can that really be? 
 
FACT: It is VERY tough because the reality is much different than the perception.  Because the concept is “simple” we perceive the reality will be too.  However, it doesn’t take long to find out that (like any real business) the reality is much different…much more difficult…much more time consuming… and takes much more dedication and self-discipline than we first thought.  

 
Listen up…building a successful Network Marketing business will probably be the most difficult thing you have ever done…PERIOD!  (Read that last sentence again.)
 
Success in anything is difficult so why would this be any different?   People fail because they confuse the simplicity of the business model with being easy to do.  When they realize it takes WORK…they quit.   
 
The failure rate in the Network Marketing business is no different than any other business but people fail for a different reason.  In a traditional business people fail due to lack of skills (sales, accounting, promotion, budgeting, technical, etc.) the same as in Network Marketing (recruiting, marketing, training, promotion, speaking, etc.) but in a traditional business people rarely fail because they confused “easy” with “simple”. 
 
Most people start a new business with a clear understanding of the time commitment required and the difficulties that they will face and because of the large investment they stay in the game long enough to give themselves a chance at success.  
 
Not true in the Network Marketing business… people simply approach it differently.  They think it’s “simple” and that it’s “easy”. After all, they have been told that “Anyone can do this business”. If that’s true, then why do so many people fail?
 
They fail because they don’t go into it with the right attitude.  All traditional business start-ups have a 5-year business plan.  In the Network Marketing business the average person has a 5-7 week plan.  Big difference and it’s that difference that makes all the difference! That 5-7 year business plan (plus the large investment) keeps people in the game, forces people to put in the effort and time and demands that people learn new skills in order to survive and reach success.

 
In the Network Marketing business the investment is so low and the “hype” is so high that people quit because they have nothing to lose in doing so.  
 
I encourage you to start today changing your business and your life forever. 
 
1. Approach your business with the right attitude and mindset. It’s a 3-5 year process to “overnight” success. 
 
2. Start telling your prospects the truth. If they want to make some extra money, then it’s a 3-5 month
     process but if they want to become financially free then it’s a 3-5 year process!